Mechanical Requirements

The California Educator is printed on a heat-set web press via “computer to plate” process. Screen values should not exceed 133 lines. Click here for pre-press guidelines

The California Educator does not set ads. Ads should be submitted in a digital format. All ads must be accompanied by a proof showing exactly how the ad should look when published (including color, size and crop marks). Ads submitted undersized or oversized will be returned for adjustment. The California Educator will not be held responsible for ads that do not print properly if they were constructed poorly and/or were submitted late or without a proper proof.

Only specific sizes of ads are accepted. Please read Mechanical Measurements carefully.

Copy Regulations

Advertising should conform to standards of good design.

Advertisements bearing a post office box number as an address must also indicate the business address of the advertiser.

Premium Back Cover

Publisher reserves the right to give priority for back cover positions to four-color process ads.

Special Positioning

Advertisers may request special positioning for their insertion. A 10 percent charge will be applied for premium positioning. Final placement is left up to the discretion of the editor.

No cash discount is permitted. Multiple ads run in one issue qualify for frequency discounts.

Contract Regulations

All advertisements must be paid for in advance. All accounts are payable in US dollars.

No cancellations or alterations will be accepted after the closing date. Cancellations must be submitted in writing.

Publisher assumes no responsibility for delays in publication release dates.

Publisher assumes no responsibility for correcting errors in copy or for the addition of key numbers.

Publisher assumes no responsibility should it become necessary to back-up coupons.

Publisher may elect to re-run prior copy (ad materials) or release space if new copy is not received by the closing date.

Contracts are not accepted for a period of more than one publication year (September through June).

Rates are subject to change without notice. Advertiser on contract shall have the option to cancel within ten (10) days of the ad reservation deadline if rates are changed.

If within a given publication year (September through June), an advertiser does not use the amount of space on which billings are based, the advertiser will be billed for the difference between the billings and the rate earned. If the advertiser uses more space than originally contracted for, a rebate at the earned rate will be issued.